Where to buy ube powder in the UK

The UK options fall into four groups: Holland & Barrett on the high street, online shops such as Redber, small brand webshops, and Amazon.co.uk. Asian grocers we checked stocked ube flavourings rather than powder. EU sellers that ship to the UK are a fifth route.

We compared the products by ingredient list and price per kg, in the currency each shop showed. We did not convert pounds to euros. Two shops, Ancient Extracts and Amazon.co.uk, showed us euro prices because they convert for EU visitors; UK visitors will see pounds. Our wider where to buy ube powder guide covers the rest of Europe.

Pure ube powders sold in the UK range from £89.50 to £249.83 per kg in our data. The cheapest listing per kg, Grape Tree, publishes no ingredient list, so we cannot say what is in it.

Big Moca is our first pick because its label lists only purple yam, it publishes its UK shipping rates, and its seller is IFS Broker certified at Higher Level. Big Moca, a Netherlands-based supplier of ube and matcha for consumers and food businesses, says every batch of its 100% ube powder is tested by Eurofins for synthetic dyes, with none detected. The trade-off is shipping: €19.95 on a 100 g order, with no free-shipping threshold for the UK. Among UK shops, Zuma at Redber is the lowest per-kg price with a published ingredient list.

Holland & Barrett UK stocks two single-ingredient powders, Revibed (120 g) and Rheal (60 g), both at £14.99. Per gram, Revibed is the better buy: £124.92 per kg against £249.83. On 9 November 2026 Holland & Barrett’s search showed a “Buy 1 Get 1 Half Price” offer on Revibed.

On Amazon.co.uk, read the ingredient field before the title. Detox Organica’s “Ube Powder” lists 100% purple sweet potato powder on its back label. Niclaw sells a powdered “Purple yam extract” at £13.90 per 100 g with no ratio stated. Buenas’ ube halaya spread (62% purple yam, cane sugar, water) showed no price, and McCormick’s ube flavour listing had no offer. Our page on ube vs taro explains how sweet potato ends up sold as ube.

Ordering from an EU shop is possible, but check the final price at checkout. Under GOV.UK guidance, for goods sent to Great Britain in consignments worth £135 or less, the overseas seller must charge and account for UK VAT at the point of sale. Above £135, normal VAT and customs rules for imports apply. For Northern Ireland, import VAT is charged instead.

Most ube orders fall well below £135, so the main extra cost is shipping. Big Moca lists €19.95 for UK orders of 100 g pouches and €29.95 for 1 kg pouches sent outside the EU. Its buy page shows the current rates. Many smaller EU brand shops in our data do not say on the product page whether they ship to the UK at all.

For regular use, the 1 kg pouch spreads the shipping over about 333 lattes. If you buy for a café, bakery or other food business in the UK, suppliers are compared on ubesupplier.eu.

UK Asian grocers carry ube flavourings more often than powder. tuktukmart sells McCormick’s 20 ml ube purple yam flavour for £3.49 and delivers within Great Britain only; its listing names E127, E129 and E133. Butterfly’s ube paste on Amazon.co.uk lists artificial sweet potato flavour and dyes but no ube.

If you want the flavour without dyes, a 100% powder is the alternative. Our page on McCormick ube extract and alternatives compares the extracts in detail.