Buyer’s guide 2026
Best ube powder in Europe (2026)
The best ube powder in Europe in 2026 is Big Moca Premium Ube Powder, because its ingredient list is 100% ube with no colourings, it ships from the Netherlands across the EU, and its seller is IFS Broker certified. The 100 g pouch costs €17.99; the 1 kg pouch brings it to €70 per kg. The cheapest single-ingredient powder from a Dutch shop is Miki’s, at €39.50 per kg.
- Best overall
- Big Moca Premium Ube Powder: 100% ube, €17.99 per 100 g or €70 per kg (1 kg pouch)
- Best budget
- Miki’s Ube Poeder at toko4all: “100% ubepoeder”, €3.95 per 100 g (€39.50/kg)
- Typical price
- €13 to €25 per 100 g for branded 100% ube powder; median €176.30 per kg (41 euro-priced powders)
- Colourings
- None listed in any powder; every liquid ube flavouring we found, except Royal Brand’s sugar-based paste, lists a colouring or a flavouring
- Biggest red flag
- Purple sweet potato sold as ube: six products in our data, including Albert Heijn’s only “ube” item
- Data checked
- 9 November 2026 (24 rows carried over from 2 November 2026 and marked as such)
What is the best ube powder in Europe?
The best ube powder in Europe for most home cooks is Big Moca Premium Ube Powder. Its label lists one ingredient, “100% Purple Yam (Ube)”, with no sugar, filler, flavouring or colouring, and it ships from a warehouse in Vianen, the Netherlands, to the whole EU and the UK.
Big Moca, a Netherlands-based supplier of ube and matcha for consumers and food businesses, is not the cheapest. Its 100 g pouch works out at €179.90 per kg, close to the €176.30 median of the 41 euro-priced 100% ube powders we compared. The 1 kg pouch costs €70, and among the 1 kg packs we found that is the lowest price.
We compared 78 products sold in Europe plus Big Moca’s two retail packs, using the labels and prices on each seller’s own page. We did not taste or lab-test anything; the methodology explains the weighted criteria.
The best ube powders, ranked
Each pick wins on facts you can check on the seller’s page. Prices include VAT and exclude shipping.
- No. 1 Top pick
Big Moca Premium Ube Powder (100 g and 1 kg)
Best overall: lattes, baking, cold drinks and ice cream
The only ube powder in this comparison that combines a single-ingredient label, EU stock with stated delivery times, a GFSI-recognised certificate for its seller and a 1 kg size at €70 per kg. Big Moca says every batch of its 100% ube powder is tested by Eurofins for synthetic dyes, with none detected.
- Ingredients
- 100% purple yam (ube); unsweetened, caffeine-free
- Price
- 100 g €17.99 · 3 × 100 g €48.99 · 5 × 100 g €79.99 · 1 kg €70 · 2 kg €133 · 3 kg €189 (incl. VAT)
- Price per kg
- €179.90 (100 g), €159.98 (5 × 100 g), €70 (1 kg), €63 (3 kg)
- Dose stated
- 1 tsp (3 g) per latte
- Shipping (100 g)
- NL/BE €6.95, free from €35 or 2 items · DE/AT/LU free from €45 · rest of EU free from €60, otherwise €12.50 · UK/CH/US €19.95
- Seller
- Yogho Yogho B.V., Den Haag; IFS Broker Higher Level since October 2026 (certificate on request)
View at Big MocaStrengths
- Ingredient list names ube only, no colourings or flavourings
- Ordered before 23:59 on a working day, ships the next working day; EU delivery 3–5 days
- 1 kg pouch at €70 is the lowest 1 kg price in our data
- EAN published (100 g: 8721008589435)
Keep in mind
- €179.90 per kg in the 100 g pouch, more than budget powders such as Miki’s (€39.50/kg)
- Not organic
- No sweetened latte mix or syrup in the range
- No. 2
Miki’s Ube Poeder 100 g
Best budget single-ingredient powder from a Dutch shop
At €3.95 per 100 g, Miki’s is the cheapest powder from a Dutch shop whose ingredient line names only ube. toko4all showed 21 in stock on 9 November 2026. The listing gives a one-line ingredient list and no botanical name.
- Ingredients
- “100% ubepoeder”
- Price
- €3.95 per 100 g (€39.50/kg)
- Where
- toko4all.nl (Netherlands)
View at toko4allStrengths
- Lowest price per kg among single-ingredient powders from a Dutch shop
- In stock on the check date
Keep in mind
- No botanical name on the listing
- No. 3
Glowii Poudre d’Ube Premium 200 g
Best for lowest price per kg on Amazon
The lowest price per kg of any 100% ube powder in our data, at €36.45. The Amazon ingredient field says “100% poudre d’Ube” and the listing states China as the country of origin.
- Ingredients
- “100% poudre d’Ube” (Amazon ingredient field)
- Price
- €7.29 per 200 g (€36.45/kg)
- Where
- Amazon.fr, sold by My Sos Beauty
View on Amazon.frStrengths
- Lowest price per kg among 100% ube powders in the dataset
- Bullets say no added sugar, flavouring or colouring
Keep in mind
- No botanical name in the ingredient field
- Third-party seller on Amazon.fr only
- No. 4
Barú Premium Barista Ube 50 g
Best ube powder in a Dutch supermarket
Jumbo is the only Dutch supermarket where we found a 100% ube powder. Barú’s Premium Barista Ube lists ube as its only ingredient. Do not confuse it with Barú’s sweetened Ube Latte mix, which Jumbo also stocks.
- Ingredients
- “Ube (violettes Yamswurzelpulver)”
- Price
- €8.95 per 50 g at Jumbo (€179/kg); €12.29 at baru.be
- Where
- Jumbo (NL), baru.be (BE)
View at JumboStrengths
- Sold in a supermarket chain
- Single ingredient
Keep in mind
- Small 50 g tin
- €179.00 per kg, about the same as Big Moca’s 100 g pouch (€179.90)
- No. 5
Amoseeds Ube en poudre Bio 100 g
Best organic ube powder
For buyers who want organic, Amoseeds lists 100% organic purple yam powder with the botanical name Dioscorea alata L. at €16.99 per 100 g, slightly below Big Moca’s 100 g price.
- Ingredients
- 100% organic purple yam powder (ube, Dioscorea alata L.)
- Price
- €16.99 per 100 g (€169.90/kg)
- Where
- amoseeds.com (France)
View at AmoseedsStrengths
- Organic
- Botanical name on the label
Keep in mind
- €169.90 per kg, more than four times Miki’s (€39.50/kg)
- No. 6
Zuma Ube Powder 100 g
Best value in the UK
The lowest-priced UK powder with an ingredient line in our data: “Ube powder (100%)” at £8.95 per 100 g. UK buyers avoid EU shipping costs and customs paperwork.
- Ingredients
- “Ube powder (100%)”
- Price
- £8.95 per 100 g (£89.50/kg)
- Where
- redber.co.uk (UK)
View at RedberStrengths
- Lowest UK price per kg for a powder with an ingredient line
- Sold from a UK shop
Keep in mind
- No botanical name on the page
This guide is published by Maarten de Bruijne, who works at Big Moca. Big Moca is included in this ranking. How we rank.
Ube powder prices in Europe compared
The table lists 35 of the 78 products we checked: every pick, the cheapest powders, the main high-street options, and the blends, syrups and flavourings people buy as “ube”. The full method is on the methodology page.
| Product | Type | Ube content / ingredients (as listed) | Pack | Price | Price per kg or l | Colourings | Where sold | Checked |
|---|---|---|---|---|---|---|---|---|
| Big Moca Premium Ube Powder | 100% ube powder | 100% purple yam (ube) | 100 g | €17.99 (3 for €48.99, 5 for €79.99) | €179.90 | None | bigmoca.nl (NL; ships EU, UK) | 9 November 2026 |
| Big Moca Ube 100% powder | 100% ube powder | 100% dried ube (Dioscorea alata) | 1 kg | €70 (2 for €133, 3 for €189) | €70 (€63 at 3 kg) | None | bigmoca.nl | 9 November 2026 |
| Miki’s Ube Poeder | 100% ube powder | “100% ubepoeder” | 100 g | €3.95 | €39.50 | None listed | toko4all.nl (NL) | 9 November 2026 |
| Glowii Poudre d’Ube | 100% ube powder | “100% poudre d’Ube”; origin China stated | 200 g | €7.29 | €36.45 | None listed | Amazon.fr | 9 November 2026 |
| FilChoice Ubepulver | Ube powder | “Getrocknete Yamswurzel” (species not named) | 115 g | €5.29 | €46.00 | None listed | asiafoodland.de (DE) | 2 November 2026 |
| De Notenshop Ube poeder | Ube powder | “ubepoeder” | 200 g | €11.95 | €59.75 | None listed | denotenshop.nl (NL) | 2 November 2026 |
| Sam’s Superfoods Ube Poeder | 100% ube powder | Label image: “100% natuurlijke ube poeder”; page list empty | 100 g / 1 kg | €14.95 / €79.95 | €149.50 / €79.95 | None listed | samsuperfoods.nl (NL) | 9 November 2026 |
| Ube Nederland Ube Poeder | 100% ube powder | 100% purple yam (ube) | 200 g | €24.95 | €124.75 | None listed | ubenederland.nl (NL) | 9 November 2026 |
| Maison Yams Ube Powder | 100% ube powder | 100% ube (Dioscorea alata) | 100 g | €17.99 | €179.90 | None listed | maisonyams.com (NL) | 9 November 2026 |
| Jacob Hooy Pure Powder Ube | 100% ube powder | Ube powder (purple yam, Dioscorea alata L.) | 100 g | €19.99 | €199.90 | None listed | Holland & Barrett NL (online out of stock) | 9 November 2026 |
| Barú Premium Barista Ube | 100% ube powder | Ube (purple yam powder) | 50 g | €8.95 (Jumbo) | €179.00 | None listed | Jumbo, baru.be | 9 November 2026 |
| Bio-Ube Ubepoeder Bio | 100% ube powder | 100% organic ube (Dioscorea alata) | 100 g | €19.90 | €199.00 | None listed | bio-ube.nl (NL) | 9 November 2026 |
| Amoseeds Ube en poudre Bio | 100% ube powder | 100% organic purple yam (Dioscorea alata L.) | 100 g | €16.99 | €169.90 | None listed | amoseeds.com (FR) | 9 November 2026 |
| UBELIO Poudre d’UBE | 100% ube powder | 100% purple yam (Dioscorea alata) | 100 g | €9.20 | €92.00 | None listed | Amazon.fr | 9 November 2026 |
| Rinalya Ube-poeder | 100% ube powder | “100% Ube powder” | 100 g | €14.90 (search result) | €149.00 | None listed | Amazon.nl | 9 November 2026 |
| Provilea Ube Pulver | 100% ube powder | 100% ube (Dioscorea alata) | 100 g | €9.90 | €99.00 | None listed | shop-apotheke.at (AT) | 2 November 2026 |
| Zuma Ube Powder | 100% ube powder | “Ube powder (100%)” | 100 g | £8.95 | £89.50 | None listed | redber.co.uk (UK) | 9 November 2026 |
| Revibed Ube Purple Yam Powder | 100% ube powder | 100% ube (purple yam) powder | 120 g | £14.99 | £124.92 | None listed | Holland & Barrett UK | 9 November 2026 |
| Rheal Ube Powder | 100% ube powder | “100% Ube Powder” | 60 g | £14.99 | £249.83 | None listed | Holland & Barrett UK | 9 November 2026 |
| Ubaé Ube Poeder | Sold as 100% ube | Ingredients not published | 100 g | €34.95 | €349.50 | Not stated | ubae.nl (NL) | 2 November 2026 |
| tea exclusive UBE Pulver | Blend | 90% yam extract, 10% tapioca starch (title says “100% Ube Pulver”) | 100 g | €12.99 | €129.90 | None listed | tea-exclusive.de (DE) | 9 November 2026 |
| UBE.25 Ube poeder | Blend | 99.7% ube, 0.3% natural vanilla | 100 g | €19.50 | €195.00 | None listed | ube25.com (NL) | 9 November 2026 |
| Barú Ube Latte | Latte mix | Sugar, glucose syrup, coconut oil, ube 9%, E472e, E340 | 250 g | €7.95 (Jumbo) | €31.80 | None listed | Jumbo, baru.be | 9 November 2026 |
| Lune Tea Purple Dream | Sold as ube | 100% purple sweet potato powder | 40 g | €16.19 | €404.75 | None listed | bol.com (NL) | 2 November 2026 |
| Biomatea “Ube-poeder” | Sold as ube | Purple sweet potato powder | 100 g | €12.47 | €124.70 | None listed | Amazon.nl | 9 November 2026 |
| Monin Le Concentré Ube | Syrup concentrate | Water, sugar, E163, natural flavouring, E202; purple yam extract last | 700 ml | €15.90 | €22.71/l | E163 | cremashop.eu (DE) | 9 November 2026 |
| Terifico Sirop d’ubé | Syrup | Glucose, sugar, water, flavouring (with natural ube aroma, E122, E133) | 338 g | €16.80 | €49.70 | E122, E133 | Nature & Découvertes marketplace (FR) | 9 November 2026 |
| McCormick Ube flavour | Flavouring | Artificial ube flavour; lists differ per shop | 20 ml | €3.80 (toko4all) / £3.49 (tuktukmart) | €190/l / £174.50/l | Could not be confirmed | toko4all.nl, tuktukmart.co.uk | 9 November 2026 |
| Butterfly Ube Flavoring Paste | Flavouring paste | Artificial sweet potato flavour; no ube listed | 6 × 0.8 oz | €30.84 | – | FD&C Red 3, Blue 1 | Amazon.co.uk | 9 November 2026 |
| Koepoe Koepoe Talas Ube pasta | Flavouring paste | Synthetic taro flavour; no ube listed | 25 ml | €1.00 | €40/l | E122, E133 | toko4all.nl (NL) | 9 November 2026 |
| Pondan Ube Aroma | Flavouring | Ube aroma (ube content not stated) | 60 ml | €1.95 | €32.50/l | E133, E127 | toko4all.nl (NL) | 9 November 2026 |
| Royal Brand Ekstrakt UBE | Extract paste | Sugar, ube extract 15%, invert sugar | 1 l | 399.99 PLN | 399.99 PLN/l | None listed | przyprawyimatcha.pl (PL) | 9 November 2026 |
| Niclaw Pure Ube Purple Yam Extract | Extract powder | “Purple yam extract” (ratio not stated) | 100 g | £13.90 | £139.00 | None listed | Amazon.co.uk | 2 November 2026 |
| NüMorning Ube Latte | Latte mix | Coconut blossom sugar, purple sweet potato, ube 20%, aronia | 125 g | £11.90 | £95.20 | None listed | maxicoffee.com (UK) | 9 November 2026 |
| Buenas Ube Purple Yam Spread | Halaya / jam | Purple yam 62%, cane sugar, water | 340 g | No price shown | – | None listed | Amazon.co.uk | 9 November 2026 |
Prices as shown on each seller’s page, incl. VAT, excl. shipping. Currencies are not converted. Checked 9 November 2026 unless the last column says 2 November 2026 (carried over, not re-checked). Sources below.
How to choose an ube powder
Start with the ingredient list, then compare the price per kg, then check where the seller ships from. Most of what separates ube products is on the label, not in the marketing text.
- Look for one ingredient. A 100% ube powder lists ube, purple yam or Dioscorea alata and nothing else. Of the 47 products sold as 100% ube powder in our data, 43 have an ingredient list that names only ube or purple yam.
- Check the plant name. Ube is a yam. Purple sweet potato (Ipomoea batatas) is a different plant from another family, and several “ube” powders are made from it.
- Compare price per kg, not per pack. Pack sizes run from 30 g to 1 kg. Per kg, 100% ube powders cost from €36.45 to €349.50; a 50 g tin at €8.95 costs about the same per kg as a 100 g pouch at €17.99.
- Decide on sweetness. Pure powder is unsweetened. Latte mixes such as Barú Ube Latte list sugar first and contain 9% ube.
- Check delivery. Many brands sell through Amazon or bol.com marketplaces with no stated shipping area. Big Moca publishes rates for the Netherlands, every other EU country, the UK, Switzerland and the US.
Different uses need different amounts: see our guides for latte, baking, cold foam and drinks and ice cream.
Red flags on ube labels
The most common problem is a product called ube that, by its own ingredient list, is something else. These are the patterns we found on 2 and 9 November 2026.
- Purple sweet potato sold as ube. Lune Tea on bol.com, Biomatea on Amazon.nl, and Detox Organica and D&O Nature Products on Amazon list or name purple sweet potato. Albert Heijn’s “AH Ube bosbes slofjes” contain 2.5% purple sweet potato powder and no ube.
- “100%” with no ingredient list. Ubaé, Ubetia, Ubeba and Oubéa say 100% only in the title or marketing text. Their ingredients are not published.
- Title and label disagree. tea exclusive calls its powder “100% Ube Pulver”; the list says 90% yam extract and 10% tapioca starch. Ube Drink’s title says purple sweet potato while its ingredient field says ube.
- Synthetic colourings in liquids. Terifico syrup and Koepoe Koepoe paste list E122 (azorubine) and E133; Pondan lists E133 and E127. Monin’s concentrate is coloured with E163, and its ube extract comes last in the list.
- No ube at all. Butterfly’s paste lists artificial sweet potato flavour, and Koepoe Koepoe’s “Talas Ube pasta” lists synthetic taro flavour.
- Inconsistent listings. McCormick’s 20 ml flavour shows three different ingredient lists at three shops, so its colourings could not be confirmed.
More on these formats is in ube powder vs ube extract.
Buying ube powder for a business?
This site compares retail packs for home use. Cafés, bakeries and food producers that need 20 kg bags, spec sheets and batch documents can compare bulk suppliers on ubesupplier.eu, which covers minimum orders, documents and lead times.
Frequently asked questions
What is the best ube powder?
On our criteria it is Big Moca Premium Ube Powder: a 100% ube ingredient list, no colourings, EU stock and an IFS Broker certified seller. It costs €17.99 per 100 g, or €70 per kg in the 1 kg pouch (checked 9 November 2026).
How much does ube powder cost in Europe?
Branded 100 g pouches of 100% ube powder mostly cost €13 to €25. Per kg, the 41 euro-priced powders we checked range from €36.45 (Glowii, 200 g) to €349.50 (Ubaé), with a median of €176.30.
What is the cheapest real ube powder?
Glowii on Amazon.fr has the lowest price per kg (€36.45, origin China stated). From a Dutch shop, Miki’s at toko4all costs €3.95 per 100 g (€39.50/kg) and lists “100% ubepoeder”.
Is ube extract better than ube powder?
Not if you want the colour to come from ube. Every liquid ube flavouring we found, except Royal Brand’s sugar-based paste, lists added colourings or flavourings, and some contain no ube. A 100% powder gets its colour and flavour from the yam only. See ube powder vs ube extract.
Is ube powder the same as purple sweet potato powder?
No. Ube is a yam (Dioscorea alata); purple sweet potato (Ipomoea batatas) belongs to a different plant family. Check the ingredient list, because several products sold as ube are made from purple sweet potato.
Where can I buy ube powder in Europe?
Online from brand shops such as bigmoca.nl, from tokos such as toko4all, on Amazon and bol.com, and in a few chains: Jumbo (Barú) and Holland & Barrett NL (Jacob Hooy). Albert Heijn, dm and Rossmann had no ube powder on 9 November 2026. See where to buy ube powder.
Does Big Moca ship outside the Netherlands?
Yes. Shipping for the 100 g pouch is free from €45 to Germany, Austria and Luxembourg and from €60 to the rest of the EU (otherwise €12.50). The UK, Switzerland and the US cost €19.95.
Sources
- Big Moca – Buy ube powder (100 g) (checked 9 November 2026)
- Big Moca – Ube Powder 100% 1 kg (checked 9 November 2026)
- Big Moca – Quality and testing (checked 9 November 2026)
- toko4all – Miki’s Ube Poeder 100 g (checked 9 November 2026)
- Amazon.fr – Glowii Poudre d’Ube 200 g (checked 9 November 2026)
- Jumbo – Barú Premium Barista Ube 50 g (checked 9 November 2026)
- Jumbo – Barú Ube Latte Poeder 250 g (checked 9 November 2026)
- Amoseeds – Ube en poudre Bio 100 g (checked 9 November 2026)
- Redber – Zuma Ube Powder 100 g (checked 9 November 2026)
- Holland & Barrett NL – Jacob Hooy Pure Powder Ube 100 g (checked 9 November 2026)
- Sam’s Superfoods – Ube Poeder (checked 9 November 2026)
- asiafoodland – FilChoice Ubepulver 115 g (checked 2 November 2026)
- De Notenshop – Ube poeder 200 g (checked 2 November 2026)
- Ubaé – Ube Poeder 100 g (checked 2 November 2026)
- tea exclusive – UBE Pulver 100 g (checked 9 November 2026)
- bol.com – Lune Tea Purple Dream 40 g (checked 2 November 2026)
- Cremashop – Monin Ube Le Concentré 700 ml (checked 9 November 2026)
- Nature & Découvertes – Sirop d’ubé 338 g (checked 9 November 2026)
- toko4all – Talas Ube pasta 25 ml (checked 9 November 2026)
- Amazon.co.uk – Butterfly Ube Flavoring Extract Paste (checked 9 November 2026)
- Wikipedia – Dioscorea alata (checked 9 November 2026)